SWMs are a powerful group of consumers. Although we will cover many subjects, the original debate surrounds the drop in box office sales Hollywood can't seem to figure out. Well our thesis is clear: The movies they produce are 10lbs of suck in a 5lb bag. While the Hollywood elite fawn over movies fit for Lifetime, we sit in our home theaters watching DVDs of The Terminator and Ghostbusters. Where are the chain-smoking, male chauvinistic pigs that shot bad guys then headed straight to the bar for a double bourbon and an unfiltered Pall Mall?
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